In research, sampling is the process of choosing a portion of a larger population that is of interest to participate in a study.
The goal of sampling is to collect data from a representative sample of the population so that generalizations about the complete population may be made.
Sampling plays a crucial role in the research process since it helps to assure the validity and generalizability of the study’s findings.
The study results could not be reliable or relevant to the general population if a sample is not representative of the community.